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My route to UX 

I learned how words make meaning, inspire action
and break hearts
As a student at Cambridge University
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As a copywriter at top ad agencies like JWT and  RKCR
I discovered words can persuade, engage and help shape design
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As a digital writer at innovative agencies like Dare, Sapient and Saint 
I realised words can address a million customers making each one feel like they're the only one
As a UX writer for large, highly-regulated clients like TSB and Motability
I use words to help people navigate complexity to achieve better outcomes

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