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My route to UX 

I learned how words make meaning, inspire action
and break hearts
As a student at Cambridge University
As a copywriter at top ad agencies like JWT, RKCR and GGT
I discovered words can persuade - heck, just 3 words can
change the world! 
As a digital writer at innovative agencies
like Dare, Sapient, Saint and Waste
I realised words can address a million customers
making each one feel like they're the only one
As a UX writer for massive,
highly-regulated and technical clients like TSB, RAK Wireless
and Motability
I use words to help people navigate product complexities to achieve better outcomes

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